For segment C, high end feel is most important, with higher prices ensuring high performance. In comparison to major segmentation variables this would come from more a psychographics from consumer markets and benefits sought for business markets. For segment B, quality first with performance and willing to pay more for successful materials. In comparison to major segmentation variables this would come from more of a benefit sought from business markets and behavioral from consumer markets. For segment A, Minnesota motors is using innovation with customization and priority in performance. (MM) uses to differentiate the segments is by different approaches. In the interactive marketing simulation, the segmentation criteria Minnesota Micromotors, Inc. ![]() Please comment two of your classmates’ descriptions in a meaningful way prior Word limit for posts is 300 and 150 for responses What segmentation criteria does MM use to differentiate the segments?Īre all segments equally attractive to MM? Why or why not? Interactive Marketing Simulation: Managing Segments and Customers V2
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